Search Engine Optimization

Here’s just a few of our Google Results based SEO success stories;

Stokes Tire Pros # 1

Chatsworth Tire # 1

Café Firenze # 1

Malibu Wines # 1

MVP-Academy # 2

D’Amores Pizza Top 3

Paragard Top 3

Online Fingerboards Top 5

Alfred Hitchcock Top 5

The following outlines the 5 Step System by which Internet Essentials will successfully implement your Search Engine Optimization ( SEO )/ Search Engine Marketing ( SEM ), and Online Marketing Strategies.  In addition we can help  your company develop and implement a Social Media/Networking strategy.

Step 1.
Initial Competitive and Marketplace  Analysis

• Identify principal marketplace  and explore secondary niches.
• Research Main Internet Competitors Sites, Keywords, Offers, and Rankings.
• Examine key service benefits, features, offers.
• Identify number and quality of products and services.
• Review any existing Social Media efforts.

Step 2.
Current Website  - Keyword Analysis

• Analyze individual web pages checking for elements like stop words, frames and scripts, keywords in style tags, etc.,  also  checking for spamming techniques that search engines look for-redirect speeds, tiny text, text with foreground too close to background, hidden links.
• Run Keywords through proprietary  tools that indentify traffic and associated Keywords and Phrases
• Evaluate site design, architecture, and content.
• Check robot text
• Find restricted or missing URLs
• Perform content analysis for web/mobile crawl
• Index internal and external links
• Create, test and submit sitemap
• Search for GEO meta tags, Dublin Core and Microformats.

Step 3.
Keyword Generation

• Select Primary and Secondary Keywords that best outlines the Business and Market place for Selected Web Site.
• Generate Primary Keyword Report showing total searches from the following databases ( BING, GOOGLE, AOL, YAHOO)
• Review Primary Keyword Report and determine the keywords and phrases that should be more effective for targeting the potential customers of your products and services.
• Generate Selected Keyword/Phrases List showing total search’s per Search Engine.
• Put together TOP KEYWORD PHRASES based on total searches.
• Generate New Master Keyword List for indexing.
• Work with Client to Compose the Proper text, marketing information, and sales offers to compel users to click through.
• Implement Meta tags for Keywords, Title, Description, and Body text into the website architecture.
• Prepare Website for Search engine bots and spiders.

Step 4.
Search Engine Optimization  Social Media  Action Plan

• Set up Google Analytics

• Implement Google Webmaster tools
• Google Places and Offers
• Re-work site as needed to improve SE spidering
• Submit Site info
• Schedule Monthly Review Meetings to Review Stats from Natural & PPC Campaign.
• Review Website Traffic Stats and Identify keywords that have the highest click through rates.
• Identify traffic trends to determine the direction we take with the next phase of the SEO campaign.
• Generate Monthly Traffic Reports to gauge the effectiveness of the campaign with stats on traffic, bots, keywords, referrers and marketing for the selected Web site.
• Research and find which web sites link to client’s site and competitor sites. Build legitimate links to increase targeted traffic. Most of the majors use link popularity and link reputation in their ranking criteria, especially Google.
• Twitter account – will advise and help with usage
• Use Blog more – update Blog visibility – Archives
• Increase MOZ Rank from current rate – various methods
• Use goggle buzz – sign up
• Advice on use of  youtube videos
• Increase inbound links from credible sites i.e. digg and other sites
• Facebook – optional can increase links
• Update and optimize Meta data and ALT tags
• Create Google AdSense and ADWords accounts
• Add accounts for BING and YAHOO.
• Implement RSS feed
• Add GEO meta tags, Dublin Core and Microformats as necessary.
• Include Testimonials and or Case Studies
• Research additional Domain names

Step 5.

Reviewing and Reporting

• Review Website Traffic Stats and Identify keywords that have the highest click through rates.
• Schedule Monthly Review Meetings to Review Stats from Natural & PPC Campaign.
• Identify traffic trends to determine the direction we take with the next phase of the SEO campaign.
• Besides checking for popular keywords in Google AdWords/Adsense, we research “surfing behavior” looking for trends, keyword competitiveness, predictability, and identify what keywords users misspell when searching.
• Position checking and comparing search positions, visibility and competitive reports, and optimizing web pages for specific engines.
• Analyze top scoring pages for selected keywords, determine keyword ratios then apply them to pages we optimize.
• Helps with pay-per-click bid placement and bid management. Highlights what bid amounts are showing on different programs helps to spot bid gaps and watch for trends.
• Bid management for top engines, ROI tracking and reporting, rules-based options for setting and changing bids
• Traffic analysis programs that offer real-time reporting and detailed path analysis to track how visitors click through site, and detailed referral information on search engines, tracks multiple phrases on each engine.

Optional – Set up and/or configure PPC Account

• Put together TOP TWENTY PPC KEYWORDS showing bid costs for each keyword
• Generate PPC list from the suggested Keyword phrases and combinations based upon the Top Ten List.
• Determine  CPC/Monthly/Daliy  Budget
• Set up Account and submit first 20 keywords for approval.
• Research and review Keyword Cost reports for “seams” and PPC cost reductions.

Internet Essentials can also work with you on a consultative basis to aid in creating additional traffic through industry focused newsgroups, electronic magazines, banner advertising, industry portal links, keyword bidding, and fulfillment for related sites.

Pricing Summary:

The Standard Plan:   for Websites with up to 20 targeted keyword/ phrases.
Fee: $2,950.00

Premium Plan for Larger Sites: for Websites with over 20 targeted keyword/ phrases.
Fee: $4,500

• Step by Step Consultation – We will work with every step of the way so you understand how keyword advertising works and the value it’s bringing to your website.
• Keywords Analysis and Research for 20 – 40 keywords for popularity, competitiveness Optimization of Home Page and 10 -15 Key Pages: web page copy (visitors and search engines) product/service Landing pages, HTML Titles and Meta Tags
• Competitive Insight Report – displays current position on major engines, and the positions for 2 competitors
• Link Building Strategy – Improve popularity score on search engines.
• Web Strategy Recommendations & Action Plan to Increase sales/leads conversions Hand Submissions to a few major Search Engines that may require Inclusion fees, such as; Yahoo and AOL . We will consult with you about budgeting for these other programs.
• Related Domain Names set up and configure related Domain Names for alternative marketing sites and keywords (may be an additional charge depending on complexity of the sites).

Monitoring Services:

Position Reports,  re-submission of pages as required and analyzing the web traffic reports for Monthly Review Meetings.

Standard Website: $175 per month
Premium Website $250 per month

Copy Writing  Services:  Are available at an additional fee.