Search Engine Marketing - Web Strategy Plan

The following outlines the 5 Step System by which Digital Imagination will complete and successfully implement your SEM/SEO Online Marketing Strategy.

Step 1.
Initial Competitive and Market Analysis

• Identify current sites Keywords.
• Evaluate site design, architecture, and content.
• Examine key service benefits, features, offers.
• Identify number and quality of products and services.
• Identify principal market and explore secondary niches.
• Research Main Internet Competitors Sites, Keywords, Offers, and Rankings.

Step 2.
Keyword Analysis Approach

• Set up Google Analytics
• Implement Google Webmaster tools
• Diagnose and Validate HTML coding for errors
• Re-work site as needed to improve SE spidering
• Check robot text
• Find restricted or missing URLs
• Perform content analysis for web/mobile crawl
• Index internal and external links
• Create, test and submit sitemap

Step 3.
Keyword Analysis Approach

• Select Primary Keywords that best outlines the Business and Market place for Selected Web Site.
• Generate Primary Keyword Report showing total searches from the following databases (MSN, GOOGLE, AOL, YAHOO)
• Review Primary Keyword Report and determine the keywords and phrases that should be more effective for targeting the potential customers of your products and services.
• Generate Selected Keyword/Phrases List showing total search's per Search Engine.
• Put together TOP KEYWORD PHRASES based on total searches.
• Generate New Master Keyword List for indexing.
• Work with Client to Compose the Proper text, marketing information, and sales offers to compel users to click through.
• Implement Meta tags for Keywords, Title, Description, and Body text into the website architecture.
• Prepare Website for Search engine bots and spiders.

Step 4.
Submitting and Reporting

• Submit Site info every week for 6 months
• Schedule Monthly Review Meetings to Review Stats from Natural & PPC Campaign.
• Review Website Traffic Stats and Identify keywords that have the highest click through rates.
• Identify traffic trends to determine the direction we take with the next phase of the SEO campaign.
• Generate Monthly Traffic Reports to gauge the effectiveness of the campaign with stats on traffic, bots, keywords, referrers and marketing for the selected Web site site.

Step 5. (Optional)
Set up and/or configure PPC Account

• Put together TOP TWENTY KEYWORDS showing bid costs for each keyword
• Generate PPC list from the suggested Keyword phrases and combinations based upon the Top Ten List.
• Determine CPC Budget
• Set up Overture Account and submit first 20 keywords for approval.
• Research and review Keyword Cost reports for "seams" and PPC cost reductions.

List of outputs and reports:

• Besides checking for popular keywords (Overture and Google AdWords), we research "surfing behavior" looking for trends, keyword competitiveness, predictability, and identify what keywords users misspell when searching.
• Position checking and comparing search positions, visibility and competitive reports, and optimizing web pages for specific engines.
• Analyze web pages further checking for elements like stop words, frames and scripts, keywords in style tags, etc. Also checks for spamming techniques that search engines look for-redirect speeds, tiny text, text with foreground too close to background, hidden links.
• Analyze top scoring pages for selected keywords, determine keyword ratios then apply them to pages we optimize.
• Research and find which web sites link to client's site and competitor sites. Build legitimate links to increase targeted traffic. Most of the majors use link popularity and link reputation in their ranking criteria, especially Google.
• Helps with pay-per-click bid placement and bid management. Highlights what bid amounts are showing on different programs helps to spot bid gaps and watch for trends.
• Bid management for top engines, ROI tracking and reporting, rules-based options for setting and changing bids
• Traffic analysis programs that offer real-time reporting and detailed path analysis to track how visitors click through site, and detailed referral information on search engines, tracks multiple phrases on each engine.

DI can also work with you on a consultative basis to aid in creating additional traffic through industry focused newsgroups, electronic magazines, banner advertising, industry portal links, keyword bidding, and fulfillment for related sites.

Performance and Examples:

We can demonstrate how the your site can save money by bidding on more targeted keyword Phrases with fewer competing pages and or find the cost "seams" to lower the PPC monthly costs but still increasing sales.

Example, let's say XYZ" was searched for 1,485 times in the last 60 days and there are 332,200 competing pages and the your bidding $0.94, however in contrast, "XYZing" was searched for 508 times in the last 60 days with only 50 competing pages and the current bid is $0.39.

As you can see, the PPC campaign requires constant monitoring and adjustments to yield the best ROI.

We can prove that researching surfing behavior, hot topics and identifying high-performance key phrases can lower their cost and increase your conversion -rates.

Pricing Summary:

The Standard Plan is for Websites with up to 20 targeted keyword/ phrases.
Fee: $2,950.00

Premium Plan for Larger Sites:
Fee: $4,500

• Step by Step Consultation - We will work with every step of the way so you understand how keyword advertising works and the value it's bringing to your website.
• Keywords Analysis and Research for 20 - 40 keywords for popularity, competitiveness Optimization of Home Page and 10 -15 Key Pages: web page copy (visitors and search engines) product/service Landing pages, HTML Titles and Meta Tags
• Competitive Insight Report - displays current position on major engines, and the positions for 2 competitors
• Link Building Strategy - Improve popularity score on search engines.
• Web Strategy Recommendations & Action Plan to Increase sales/leads conversions Hand Submissions to a few major Search Engines that may require Inclusion fees, such as; Yahoo, AOL, AskJeeves, Tahoma and Alta Vista. We will consult with you about budgeting for these programs.
• Related Domain Names set up and configure related Domain Names for alternative marketing sites and keywords (may be an additional charge depending on complexity of the sites).

Monitoring Services:

Position Reports, web copy modifications, re-submission of pages as required and analyzing the web traffic reports for Monthly Review Meetings.

Standard Website: $175 per month
Premium Website $250 per month