News

• E-mail marketing spending in the United States is anticipated to grow to $2.1 billion in 2012 from $1.2 billion in 2007. Source: Jupiter Research
• It is projected that US spending on paid search advertising will increase by 27.5% in 2008, compared with 26.8% in 2007. Source: eMarketer
• More than three-quarters of responding ad execs said their online ad budgets would increase over the next six months. Source: Advertiser Perceptions
• In 2008, United States business-to-business online advertising spending is projectived to increase almost 26%, to $4.4 billion. Source: eMarketer
• Spending on Internet advertising in the United Kingdom is anticipated to surpass spending on TV ads by 2009. This will make the UK the first of the world’s major economies to see TV spending overtaken by the Internet. Source: Group M
• UK online ad spending is forcasted to reach £3.4 billion in 2008, with 65% coming from search. Source: Group M
• US ad spending on social networks will climb to nearly $1.6 billion in 2008, from $920 million in 2007. Source: eMarketer
• In 2008 UK e-Commerce will continue to thrive, passing £50 billion ($100 billion) as more consumers avoid the stress of crowded transport systems and city centers to shop from home. Source: eMarketer
• Business-to-consumer sales in the Asia-Pacific region will grow at a 23.3% annual rate, reaching $168.7 billion in 2011. Source: eMarketer
• US online spending during the 2007 holiday season (November and December) totaled $29.2 billion, a 19% increase over 2006. Source: comScore
• Retail e-Commerce is expected to reach over $5 billion worldwide in 2008. Source: JPMorgan
• Worldwide online display advertising revenues to reach over $20 billion in 2008, that’s a 22% increase over 2007. Source: JPMorgan
• Worldwide online social network ad spending will grow from $1.2 billion in 2007 to $2.2 billion in 2008, an 82% increase. Source: eMarketer